How it works

How a fractional
engagement actually works.

No retainer black box, no army of juniors. A scoped engagement with a clear start, one number we're driving, and a planned exit.

The shape

Three moves, one outcome.

First 30 days

Diagnose & focus

We go deep on your funnel, positioning, data, and team, then come back with a straight read: what's constraining growth, and the two or three priorities that move the number. Not a 40-page audit. A decision.

Day 30–120

Build & run

We own marketing. Positioning, the engine, the pipeline process, and the operating cadence get built and run live against a weekly number. You see pipeline move before the engagement ends.

The exit

Hand off

We hire and onboard the leader who takes it forward, leave the playbook and dashboards, and step out. From day one, the goal is a marketing function that runs without us.

What we need from you

It works when these are true.

An executive sponsor who owns the revenue number with us.
Real access — to the data, the team, and the buyers.
Budget authority to act on what we find, not just discuss it.
A willingness to change how marketing is run, not just add activity.

What this isn't

So we're clear.

Not an agency. We own the outcome ourselves.
Not a strategy deck. The engine gets built and run.
Not a retainer. The exit is on the calendar from the start.
No overnight-pipeline promises. A system that compounds takes a quarter or two.

Book a working session →

How a fractionalengagement actually works.