Embedded AWS Go-to-Market

You're on AWS.
The revenue isn't.

We build the system that turns AWS into pipeline, inside your team. Then it's yours.

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Built by the operator behind AWS Marketplace's GTM Program — 500+ ISVs · $240M GTM-driven revenue.

The pattern

A listing isn't a channel.

Traffic comes. Trials stall. AWS shows up now and then. Nothing compounds.

AWS isn't the problem.
The system behind it was never built.

The fix

So we build it.

We build it as operators, inside your team, until it runs without us.

The system

Four stages. One system.

01
Get discovered

Buyers find you. AWS reps put you on the shortlist.

02
Get adopted

Free trials turn into paying contracts.

03
Build pipeline

Deals route through Marketplace with co-sell credit.

04
Close & compound

Every deal compounds the next.

Built to hand off. See the full engagement

What gets built

The AWS machine, wired into your pipeline.

Not a listing and a hope. Private-offer machinery that transacts enterprise deals. Opportunities in ACE so AWS sellers show up. The plumbing — ISV Accelerate, the technical review — that makes you co-sellable.

Then made repeatable: a motion your reps run without us, tied to pipeline you can see. The mechanics are public in the Co-Sell Playbook.

At AWS Marketplace

We've built this number before.

GTM-driven revenue

ISVs scaled in the program

“This is how a cloud provider should run their GTM engagement with partners.”
Head of Marketing, Snowflake
Who it's for

$5M–$100M ARR B2B tech
without AWS field coverage.

Real product, real customers, nobody working the AWS side. Most companies wait: for a PDM, for AWS to bring deals, for the flywheel to start itself. The waiting is the failure. We build instead.

Free resource

The Co-Sell Playbook.

How to run an AWS co-sell motion, in plain English — the two numbers the AWS field gets paid on, and the six moves your team runs on every deal. No gate, no email wall. Read the playbook

If AWS is part of your GTM,
this is how it becomes revenue.

Book a working session