ABOUT
Seven years inside. Now on your side.
The knowledge that makes AWS work for ISVs lives inside AWS. It almost never leaves.
I spent seven years at AWS, most recently as Head of GTM for AWS Marketplace.
I built the system that determined which ISVs got AWS's attention, investment, and field support. 200+ ISVs globally. Co-sell infrastructure and demand motions for ISVs like Snowflake, AppDynamics, Palo Alto Networks, and CrowdStrike.
AppDynamics: zero → nine-figure AWS business.
Matillion: 2% → 18% enterprise mix.
N2WS: doubled enterprise deal volume in a year.
I didn't study this system. I built it — and watched it run at scale.
Most teams never build this system.
That's what Crucible builds for you.
If you want to know whether this works for your business —
I run a co-sell readiness diagnostic before we start. If it's not viable, I'll tell you before you spend anything.